Veja is an ecological and fair trade footwear and accessories brand that manages to hit the mark when it comes to being both ethical and fashionable. Their sneakers are made differently by using organic and fairly traded cotton; wild and fairly traded rubber; recycled plastic bottles and vegetable-tanned leather. Their products are also made in high standard factories in Brazil and their logistics network works with an association aiming to reintegrate people facing social exclusion into work. If you are one my friends reading this, stay away from the Taua white leather (pictured) as I don’t want us rocking up to the same place wearing the same shoes. Veja has shoes for men, women and kids. The kids‘ shoes rival the adult shoes in coolness. Buy Veja. Read more about the project.